Financial Planning
Success is something you plan for.
Most people don't come to a financial planner because they want a plan. They come because a decision is in front of them, whether to convert to a Roth, how to turn a portfolio into a paycheck, if they are saving enough to reach their goals, or whether the investments they've upchosen really fit their needs, goals, and risk tolerance.
As a CERTIFIED FINANCIAL PLANNER™ (CFP®) Professional in Houston, I build plans around those decisions. From goal setting to implementation, I make the data clear and understandable so you can act with confidence instead of just guessing. You can engage me for a one-time Financial Plan on a flat-fee basis, or as part of comprehensive Wealth Management relationship, where Financial Planning is always included.
A plan replaces guesswork with a clear picture
Many people are navigating their biggest financial decisions without a roadmap, and it shows. The data on planning is consistent: those who put a strategy in writing, or work with an advisor, feel measurably more secure and more in control of their financial future.
The takeaway is straightforward: only about 36% of Americans have a written financial plan,2 yet a plan is one of the strongest predictors of financial confidence. Whether you want a one-time roadmap or an ongoing partnership, the value isn’t in the document itself. It’s in making each decision deliberately with the best information available.
- Northwestern Mutual, 2026 Planning & Progress Study, 2026.
- Charles Schwab, Modern Wealth Survey, 2024.
- Board of Governors of the Federal Reserve System, Report on the Economic Well-Being of U.S. Households in 2024, May 2025.
A Holistic Look At Your Financial Picture
No two plans look exactly alike, because no two situations do. What you need depends on where you are, what’s changing, and what you’re trying to achieve. So rather than a fixed checklist, think of financial planning as a way of looking at your whole financial landscape, and deciding what needs your attention right now.
It often starts by defining what you’re working toward before touching any numbers: the retirement you picture, the house, the next career move, the education you want to fund, the legacy you’d like to leave. Once those are clear, your investments have has something to serve.
From there, the work follows what your situation calls for. What ties it together is the connections between the pieces, a tax decision affects your retirement income, an investment choice affects your taxes. The value of a plan isn’t in solving any single question. It’s in seeing how each decision affects the others, so you’re not optimizing one area of your financial plan while quietly undermining another.
Roth Conversions
Convert deliberately: modeling the potential tax cost, plan impact and timing so a Roth vonversion works for your plan, not against it.
Learn more →Retirement Income Planning
Building a strategy for generating tax-efficient retirement income designed to last as long as you do.
Learn more →401(k) Rollovers
Review of every option for an old 401(k), including leaving it in place, rolling it into an IRA, or moving it to a new employer plan, without assuming which choice is right from the start.
Learn more →Tax Planning
Coordinate accounts, time income, and keep more of what you earn across your whole plan.
Learn more →Investment Management
Build a portfolio that matches your goals and your tolerance for risk, and stays aligned over time.
Learn more →
Planning for High Earners (HENRYs)
If you earn a high income but your net worth hasn't caught up yet, you're what's often called a HENRY (High Earner, Not Rich Yet). A big paycheck doesn't come with instructions, and many advisors overlook this stage because the assets aren't there yet. I don't.
My flat-fee planning is built for exactly this time in your life: maximizing employer benefits and equity comp, getting tax-efficient in light of your high income, balancing debt paydown with investing, and working toward building wealth over time. No asset or account minimum required. Just a flat-fee and a plan you can act on.
Support for DIY Investors
Plenty of capable investors manage their own portfolios well and still want a professional to pressure-test the big calls. You don't have to hand over the keys to get expert guidance.
I offer flat-fee Financial Planning for do-it-yourself investors: a second set of eyes on your asset allocation, tax strategy, retirement projections, and the decisions where the stakes are highest. You keep running your accounts. I help you make sure the overall strategy is sound. It's a second opinion from a CFP® Professional with a fiduciary duty of care, without the ongoing asset-management fee.
Why Work With Me
Choosing who to trust with your financial life is a personal decision, not a transaction. Here's what you can expect from working with me.
- I'm a CFP® Professional. As a CFP Pro, I'm obligated to put your interests first. The recommendations you get are the ones I believe are right for you
- I plan around your decisions, not a sales pitch. I don't lead with products. Every conversation begins with what matters most to you.
- You can work with me your way. Flat-fee planning for a one-time plan or an ongoing partnership, only place assets with me when you feel ready.
- I see the whole picture. A tax decision affects your retirement income; an investment affects your taxes. I help you see how the pieces fit together.
- I'm here for the long run. I'm the person you call when something changes or a decision feels unclear. As your life evloves, your plan evolves with it.
When you invest in yourself through our work together, you're laying the foundation for a more sustainable future. If that's the kind of relationship you're looking for, let's talk.
Frequently Asked Questions
What does a financial plan actually cover?
How do your fees work?
Can you help if I manage my own investments?
When is the right time to do a Roth conversion?
Should I roll over my old 401(k)?
Can I work with you if I live outside Houston?
Baird makes available to its clients various distinct products and services, and there are important differences between those services and the duties and obligations owed to clients in connection with provision of those services. Baird and Baird Financial Advisors do not act as fiduciaries nor is a fiduciary duty owed to a client when providing certain products and services. For more information about the products and services Baird makes available as well as the duties and obligations Baird and a Baird Financial Advisor may have to you in connection with the provision of products and services, please contact our office.